blog2022-07-28T11:28:41-05:00
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I call July 2022 the start of the 10th chapter of my life. I have done so many different art pursuits in my life, and I thought they would coalesce around my 40th birthday. Hah! That wasn’t even close. But now I think it IS time that they all come together. I don’t know how yet, but this writing has me going back over these chapters to see where they all tie together.

You can be TOO FAR AHEAD with predictions

In 1987 Deborah Exum and I started reTHINK Strategy. It was conceived to be a design consultancy, with the two of us as principals. I had just left The Limited, where I had been creative director, and we had some new ideas about what the retail industry needed to thrive.

Wry humor paired with preposterous stock photos fuels a cheeky ad campaign for a luxury spa.

In my 7th chapter I had a company called “reTHINK Strategy.” It was a consultancy where I showed clients how to approach their business from an unexpected direction. The Emerson Spa in upstart New York (80 miles from NYC) approached me, with my fashion history, because they wanted to attract the New York fashion crowd.

In 3 days, 1246 people wanted to show me their history.

The Putnam Museum, in Davenport, Iowa, promoted their 150th anniversary ONE by ONE Community Portrait so well that at the usual end time of 4 hours, there was still a 2 hour wait for people who wanted to participate.

Before the internet a store concept that simplified a woman’s shopping experience.

The internet changed everything about shopping. But before it was ubiquitous, I, along with my partner Deborah Exum, came up with a store concept as a way to shop for a woman who was interested in fashion, but with family and work obligations had little time to actually shop. See what we did to RETHINK shopping.

I can guarantee that your company group photo will never be obsolete.

You know the story…you’ve just gotten everyone together to do a group company photo, then next week, the person right in the middle says they’re leaving the company! Never again with my method. Read on to see how you can have your own “never obsolete company photo.”

Museum uses photos of over 300 of their guests, created during my ONE by ONE Community Portrait event, to populate an entire branding campaign.

The Oakland Museum of California’s Director of Marketing, Mary Beth Smith, saw my ONE by ONE Community Portrait as the ingenious way to collect photos of over 300 of their members and guests, which became the core of their new branding campaign celebrating their 50th Anniversary…I did it for them in 4 hours over 1 evening!

Inventing a new way to use photography that utilized my unique ability

Through a random sequence of conversations I found myself talking to Kimberly Young about a grant that the Nelson-Atkins Museum had received to encourage new and different events at the museum. Little did I realize when I suggested my concept that it would change my career in a radical new direction.

Creating a way to present a client 35 different design ideas. Innovation or heresy?

Most design firms approach the client like they have the “perfect solution” for them. From being both a client and a supplier I know that it’s almost impossible to come up with a solution that meets all the client’s need. Working with design firm R.Bird, I developed a methodology where a design firm can go beyond the brief a client presents, and create a whole range of possible solutions the client never thought of.

my 10th chapter begins

I call July 2022 the start of the 10th chapter of my life. I have done so many different art pursuits in my life, and I thought they would coalesce around my 40th birthday. Hah! That wasn’t even close. But now I think it IS time that they all come together. I don’t know how yet, but this writing has me going back over these chapters to see where they all tie together.

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