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You can be TOO FAR AHEAD with predictions

It’s 1987. BEFORE the internet dominated shopping. However, we felt the retail landscape changing, which we explained in the ad copy. We were looking for a company leader who felt the same things.

That led us to run two ads in Women’s Wear Daily. Brash statements, which we felt deeply, but the world had not yet had the same realization. And, I’ve got to say…fashion retailers had their eye more on beating LY sales than seeing into the future. 

2 WWD ads

(Sadly, these are recreations, as the originals have been lost somewhere during the 5 moves that I have made since these were created.

 

What could we do with these beliefs? We created the MYA Store concept link to post which was one way of looking at retail in a different way. But it was still almost impossible to get a company leader to go all in.

What even we didn’t see, at least in its magnitude was the INTERNET. It took several years for it to catch on, but by 2005 the trend was clear, and rising (dramatically) every year. That got people scrambling, and experimenting all along the way.

The ironic thing is that I never got to address this seismic shift in retailing, except to watch it from the sidelines. Deborah’s sudden death, in 2005, shifted my life entirely, as characterized by the split between chapter’s 8 and 9. (More on that in a later post.)

We saw all this coming, only 15 years or so too early. Too early to get significant support, and even too early to remember I said it way back…when????

By |2022-09-06T17:08:43-05:00September 2, 2022|5th chapter, history, inspiration, rethinking retail|

my 10th chapter begins

Here are the chapters:

  1. High school and before
  2. School of the Art Institute
  3. Chicago
  4. New York
  5. Columbus
  6. New Jersey
  7. Upstate New York
  8. Leawood
  9. Leawood after Deborah
  10. Today

There are, of course sub-chapters to all of these. Each one signifies either a change in geography, or profession…or life events.

I won’t be writing chronologically. I will key word the posts so that they can be sorted and grouped.

Tom's old business cardsSome, but not all, of my various business cards through the years.

By |2022-09-02T12:27:35-05:00July 18, 2022|10th chapter, history, Tom thoughts|
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